KD+E's ability to develop the most effective strategy hinges on understanding your brand's positioning within the marketplace. KD+E maps the competitive landscape using syndicated tools across all media to determine relevant challenges, considerations and opportunities. A solid foundation allows us to preserve the long-term interests of your brand.
KD+E combines the wealth of information generated within the competitive analysis and your target segments to identify key categories and demographics for your brand. We develop a customized media mix leveraging publishers and technologies that balance reach, awareness, engagement, custom content integrations, video syndication and community development.
KD+E creates action-based campaigns and believes that all results should be measurable. We interpret the vast array of data that we have at our fingertips so that it all makes sense for you. And because we have the capabilities to monitor and gage the effectiveness of our activation in real‐time, we are constantly optimizing to ensure performance and delivery of results.