KD&E was brought in as specialty event project managers to oversee two Goodwill Games related Swatch launch events. In addition to coordinating and managing both events, KD&E was responsible for writing all press releases, designing the press kit folder and invitations, and pitching both national and local media. The first event was a press conference held at New York's Official All Star Cafe featuring Olympic Gold Medalist and Goodwill Games athlete Michael Johnson. Joining the press conference, live via satellite from Switzerland, was Nicolas G. Hayek, Chairman and CEO of Swatch/SMH. Also participating, live via satellite from Atlanta, was Ted Turner, Vice Chairman of Time Warner, Inc. Michael Johnson closed the press conference by activating a giant, outdoor Swatch Countdown Clock high above Times Square on the facade of the Marriott Marquis. To ensure that Mr. Johnson did not "miss a beat," he received a 10 count, tapped countdown from the talented, Tony award winning cast of Bring in 'da Noise, Bring in 'da Funk who shared the corner with him.

That same evening KD&E organized a 600 guest Swatch Countdown Party at New York City's legendary Studio 54. In light of the theme of the day, Studio 54 was transformed into an urban, interactive sports playground filled with virtual reality games, Access booths, and a full-on basketball court. Rap music pioneers, the SugarHill Gang, performed and football great, Boomer Esiason, was the evening's emcee. To add to the excitement, everyone's favorite "wascally wabbit," Bugs Bunny, teamed up with sports stars, Michael Johnson, Boomer Esiason, and Karch Kiraly, to participate in a celebrity hoop shoot contest that earned a $10,000 Swatch donation to the Boys & Girls Clubs of America.