©2001 KD&E Inc.
All Rights Reserved.
Omega Watches
OMEGA - Celebrating 150 Years of Innovation and Entreprenuership in Watchmaking
Since January of 1997, KD&E has been responsible for special events marketing, publicity and basic public relations with regard to the US market on behalf of Omega US and International. In addition, we also arrange and coordinate appearances by Omega's family of celebrity ambassadors such as supermodel Cindy Crawford, golfer Ernie Els, racecar champions Michael Andretti and Alex Zanardi, tennis star Martina Hingis, and Pierce Brosnan. To our credit, we have accomplished all of this and have gone above and beyond our market boundaries by creating events that have gone on to receive both domestic and worldwide press attention. Two of our events were each featured, separately, on CNN and we continue to receive favorable event press from E! Entertainment Television.
Aside from the development and management of press worthy special events, KD&E was also specifically asked to help to expand Omega's print editorial coverage in the US. In less than one year, KD&E helped bring the Omega name and products to the pages of Time, Popular Science, GQ, Playboy, VOGUE, Elle, Mirabella, P.O.V., Paper, W, WWD, Wired, and Success, to mention a few of the more popular consumer books. This list does not even take into account the number of placements we have received in automotive, tennis, and golf magazines, local and national newspapers, as well as all of the major jewelry trade publications.
Event highlights from 1997 include: the US tour of Omega's Lunar Rover exhibit, parties/events in Miami, Detroit, LA and San Francisco to promote Omega's involvement with the CART racing circuit, Omega sports memorabilia donation to the Official All Star Cafe, a charity golf chipping contest in NYC's Washington Square Park featuring pro golfers Ernie Els and Bernhard Langer, and Omega's first annual Celebrity Golf Tournament.
Event highlights from 1998 included: "Star-studded" parties in Miami and LA to promote Omega's involvement with the CART racing circuit, the launch of Omega's new X-33 Mars Watch at NASA and Space Center Houston in Texas, featuring a live satellite up-link to the Mir space station and a fashion show starring former US Astronauts and a Russian Cosmonaut, and the launch of supermodel Cindy Crawford as Omega's new US Ambassadress.
Press
Events (click on any
thumbnail image to view full-sized image)
OMEGA in Washington Square Park
- New York, NY
Pro
golfers Ernie Els and Bernhard Langer greet the press in Washington Square
Park.
It's
all in the Wrist! Bernhard Langer tees off for charity high atop Washington
Square Park.
Fore!
Ernie Els tees off for charity high atop Washington Square Park.
OMEGA at the
Manhattan Plaza Tennis Club - New York, NY
#1
ranked tennis superstar, Martina Hingis, volleys with the New York Junior
Tennis League.
OMEGA on the streets
in San Francisco - San Francisco, CA
Michael
Andretti takes the Mayor of San Francisco, Willie Brown, for a joy ride
in OMEGA's Lunar Rover.
Michael
Andretti and Mayor Brown take to the hills and race against a San Francisco
cable car.
OMEGA at Riverbank
State Park - New York, NY
Aleksander
Popov, the world's fastest swimmer, makes a splash with the Redtails Swim
Team.
OMEGA at
the Official All Star Cafe' - New York, NY
Alex
Zanardi, 1997 CART Champion, cruises into Times Square in the OMEGA "Champ"
Racecar.
OMEGA at the
Skybar - Los Angeles, CA
Top
CART driver, Michael Andretti, cruises Sunset Blvd. in the OMEGA "Champ"
Racecar.
Actor,
Daniel Baldwin, challenges Speedmaster, Michael Andretti, on the OMEGA
slot car race track at OMEGA's CART racing party.
Cindy
Crawford puts her driving skills to the test on the OMEGA slot car race
track.
Cindy
Crawford and Randy Gerber mingle with Michael Andretti and his wife Leslie.
Baywatch
star, David Chokachi spends a little "time" with E! Entertainment Television
at the OMEGA CART party.
OMEGA at Space
Center Houston - Houston, TX
Launch
of the OMEGA X-33 "Mars" watch at Space Center Houston with a live satellite
uplink to Cosmonauts aboard the MIR space station.
Former
NASA Astronauts and over 200 international journalists chat live with
Cosmonauts in space aboard the MIR.
Former
NASA Astronaut General Thomas Stafford hits the catwalk escorted by a
Russian beauty and Ms. Uncle Sam in OMEGA's "From the Moon to Mars" Fashion
Retrospective.
Planet
Funk dancer mixes things up during OMEGA's "From the Moon to Mars" Fashion
Show.
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