Archive for April, 2008

Why Consumers May Never Be the Same

April 22nd, 2008

Why Consumers May Never Be the Same - Advertising Age - CMO Strategy
The Recession Will Dramatically Change the Way and the Reasons Why Your Target Buys — in Many Cases, Permanently
By Eric Spahr
Published: April 21, 2008

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Olympic Torch Debate Flares at Coke Meeting

April 17th, 2008

EA Versus Take-Two: How The Takeover Works

April 16th, 2008

FTC Urged to Limit Behavioral Advertising Online

April 14th, 2008

Is Earth Day the New Christmas?

April 14th, 2008

A Media-Agnostic, Judging Campaigns of Others

April 10th, 2008

Rockstar Acquires Mad Doc

April 9th, 2008

Zucker Warns Actors Strike Could Be ‘Devastating’

April 7th, 2008

Y&R Loses Almost 40-Year Hold on Dr Pepper

April 7th, 2008