Burt’s Puts Bee in Bonnet of Skin-Care Marketers
January 31st, 2008Burt’s Puts Bee in Bonnet of Skin-Care Marketers - Advertising Age - News
First National Effort by Clorox Brand Bashes Ingredients in Beauty Products
By Jack Neff
Published: January 31, 2008
BATAVIA, Ohio (AdAge.com) — In its first major national ad campaign under new owner Clorox, countercultural brand Burt’s Bees criticizes industrial-strength ingredients long found in conventional beauty brands.
Loading ...