Media Life Magazine - Soon, a better way to track billboards
October 29th, 2007Media Life Magazine - Soon, a better way to track billboards
New standard will offer reliable data on who sees ads
By Kevin Downey
Oct 23, 2007
Measuring outdoor advertising seemed to be moving fast-forward the past few years from an archaic count of cars passing billboards to something far more high tech: GPS-loaded devices capable of recording each […]
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