Brazilian Brand Sells Soles to Masses
May 22nd, 2007Advertising Age - Brazilian Brand Sells Soles to Masses
Fashionistas Flip for Havaianas, but Plan Is to Broaden U.S. Market
By Lisa Sanders
Published: May 21, 2007
NEW YORK (AdAge.com) — Havaianas, the colorful rubber sandals known in the U.S. as high-end goodies — the sort of treats placed in Oscar swag bags and sold in bejeweled versions in […]