P&G, Others Build Mobile-Marketing Budgets
November 30th, 2006Advertising Age - Digital - P&G, Others Build Mobile-Marketing Budgets
Could Be Signal That Medium Is ‘Out of Trial Mode’
By Alice Z. Cuneo
Published: November 29, 2006
LOS ANGELES (AdAge.com) — Procter & Gamble, Microsoft Corp. and other major marketers have set aside a piece of their ad budgets — albeit a small piece — for mobile marketing, […]
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